Classics are timeless

Even today we admire architectural models, vehicles, household appliances, fashion… created decades ago but that we have reissued again and again preserving their essence and sometimes adding the improvements that give us the maturity of time. And what do these eternal objects have in common? Functionality and aesthetics.

Le Corbusier, a safe bet

This Swiss architect, urban planner and space designer, said that the home was “a machine for living in” that had to work with the least number of obstacles and problems. Responding to the idea of functional equipment, he designed different types of chairs, armchairs and sofas, according to the activity of the person in each of them. And the result was a successful series of which versions are reissued almost a century later.

Porsche, the legend

Its myth is based on a design that brought to the street the adrenaline of the sport competitions of the golden 60s. Ferdinand Porsche wanted to fulfill the need to build a sports car that did not yet exist. And he did it to such an extent that reissues of the model are still being made today.

Braun juicier; simple, effective… eternal

The Citromatic MZ-2 was a masterpiece developed by engineer Gabriel Lluelles at the Braun España plant in Barcelona in 1970. It became the first juicer to pour juice directly into the glass. Useful, convenient… a success that has come to this day.

Louis Vuitton, unalterable with the passage of time

We saw one hanging on Audrey Hepburn’s arm in the middle of the 20th century and we still see them in the hands of celebrities in the 21st century. Louis Vuitton made a difference in 1858 by making luggage trunks from “Trianon” canvas that were easily stackable, airtight and lightweight. A boom in the industry that, after a good marketing strategy, has allowed the company to position itself as a benchmark in luxury leather goods, specializing in travel goods.

Ceramics from yesterday and always

Colorful ceramic floors burst onto Europe in the 13th century and have since gained ground from marble and natural stone, among others. To their initial chromatic attractiveness were added other advantages such as their hardness and resistance to the passage of time. Hydraulic tiles, metro tiles, 15×15 format… are still with us and their success promises them a long life.

For Dieter Rams, designer and guru of the 20th century, a “good design” had to be innovative, useful, aesthetic, understandable, honest, discreet, durable, consistent with its details, environmentally friendly and minimalist. Requirements that endorse the label “classic” and guarantee the eternal life of these objects.


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